I work at a performance marketing agency ROImonks and have over 7 years of experience in digital marketing. My specialty is Google Ads, but I also have experience and up-to-date insights across various aspects of performance marketing.
In my newsletter, I’ll be sharing agency-tested strategies, case studies, best practices, and industry insights.
In this video, I am showing how to create an Exploration report in GA4 for tracking AI traffic and how to add a new acquisition channel “AI traffic” to your existing Acquisition reports. Plus, I will cover a few important caveats when it comes to analyzing your AI traffic.
Learn how to set up every Google Ads asset (formerly extensions) in 2025 — from sitelinks and callouts to lead forms, promotions, images, and more. In this full walkthrough, I’ll show you how to plan, create, and optimize assets step by step so your ads get more visibility, higher CTRs, and better results.
Google recently released the Channel Performance Report for Performance Max campaigns, and it finally gives us what we’ve been begging for: actual conversion data and costs broken down by channel.
Discover more valuable Google Ads videos on my YouTube channel.